News detail
RCF Enhances Regional Support Across Southeast Asia Establishing New Local Office
Reggio Emilia, Italy | RCF announces the appointment of Adam Wong as Business Developer for Southeast Asia, reinforcing the company’s commercial presence across one of the most dynamic regions for professional audio and installed sound.
Based in Kuala Lumpur, Malaysia, Wong is a seasoned industry professional with long experience across professional audio, building technology, and channel-driven sales.
Wong’s previous experience includes APAC-focused growth initiatives for professional sound, sales and partner program development, product demonstrations, roadshows, and landmark projects in the Southeast Asian market. His deep understanding of the principal-distributor framework, combined with his fluency in English, Mandarin, Cantonese, and Bahasa Malaysia, makes him uniquely positioned to navigate the diverse cultural and technical landscapes of the SEA region.
In his new role, Wong will support RCF and TT+ Audio growth strategy across Southeast Asia, developing new opportunities in both live sound and installed professional audio markets. His responsibilities will also include project development and support for local sales and technical teams with market feedback, competitive insights, technical presentations, and training.
“Southeast Asia is a strategic region for RCF and TT+ Audio, with strong potential across our entire product portfolio,” said Federico Lugli, Export Manager at RCF. “Adam’s experience makes him a valuable addition to our international team. His market knowledge, technical understanding, and ability to manage cross-cultural relationships will help us reinforce our presence and provide even stronger support to our partners.”
“Joining RCF is a meaningful opportunity to represent a brand that truly understands the 'Art' of sound.” said Adam. “My goal is to ensure our partners feel the full weight of RCF’s global expertise right here on the ground. I look forward to working with Federico and the team to bring the engineering excellence of RCF and TT+ Audio to new projects and venues across Southeast Asia.”
